Google has previously announced key points to increasing web page loading speeds such as giving a search result boost to simply faster loading websites (if all other things are equal).

Google’s latest announcement is a new type of file format for graphic images.  Google’s goal is to increase compression without sacrificing quality.  Arrive: WebP, pronounced “weppy.”  Currently, the converter is available on Linux platforms; however, a Windows based converter app will be available soon.  Time will tell how long it takes the rest of the web to accept and be compatible with WebP.